Your intranet has the potential to be a hub of important information for employees, housing everything from productivity tools to your organization’s policies to the latest news.
Yet when you review your intranet metrics, you may see low usage and little participation. To boost engagement, you need to understand what’s stopping employees from taking advantage of the intranet you’ve worked so hard to create.
Here’s how to solve three common intranet issues:
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Problem: Employees can’t use your intranet on the go.
Employees aren’t always glued to their workspace. So, if they can’t access your intranet on the move, they may not visit your site as frequently as they want to.
Solution: Make it mobile friendly.
If your intranet is accessible on every major device (smartphones, tablets, laptops and desktops), it’ll be easier for employees to stay connected and actually use your intranet. Work with your IT team to develop a mobile, responsive site.
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Problem: Your content is a bit…boring.
Your organization may have a lot of important information it wants to share on your intranet, but lots of long, wordy articles don’t make employees flock to your site.
Solution: Spice it up with visuals.
You can keep users interested in your intranet by cutting back on the copy and incorporating compelling visuals. Try adding photos, simple charts, videos or even infographics to break up your content and make it easier (and more fun!) for employees to digest.
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Problem: People can’t find anything on your site.
Let’s face it: No matter how good your content is, employees won’t read it if they can’t find it. If your search function doesn’t work, employees may get frustrated.
Solution: Incorporate key words that employees actually use.
Search depends on key words to work. Keep up with how employees refer to certain topics and then be sure to label your content that way. When you use key words to make content searchable, you ensure that employees can easily find what they’re looking for.
For instance, even though Human Resources may toss around terms like “total rewards” and “compensation,” your employees don’t. Instead, replace these terms with key words like “benefits” and “pay” to help employees find the information they need with the language they use.
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