Generation Z (Gen Z or Zoomers for short), born between 1997 and 2012, has grown up in a world of rapid technological advancements and limitless information at its fingertips. Innovations like smartphones and social media have shaped how Gen Zers communicate in ways that are distinctly different from generations before them.
As Gen Zers start to enter the workforce, their communication preferences are increasingly relevant to internal communicators. Understanding their needs can help engage them more effectively, and many of their preferences translate to best practices that can help reach other generations too.
Here are five key things to know about Gen Zers and how to bring them to life in your employee communication efforts:
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Gen Zers prefer—and expect—face-to-face feedback.1 They may be the most digitally connected generation, but they value in-person connections. |
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Zoomers respond best to visual, short-form content.2 With the ability to send and receive texts, photos, videos and more all from the palm of their hand, they’re accustomed to quick bursts of media-rich communication. |
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Gen Zers use each social media app for a specific purpose—TikTok for funny videos, Twitter for news and Reddit for research.3,4 This approach helps them tailor their experience to their interests. |
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Generation Z values authenticity.1,4 The internet is filled with misinformation, false advertisements and disingenuous social profiles, spurring Gen Zers’ desire for honest and transparent communication. |
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Zoomers appreciate personalization.5 From targeted ads to entertainment recommendations to “for you” content on social media, tech algorithms have made highly customized digital experiences the norm for Generation Z. |
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