Employees are often confused by HR topics like compensation and performance management. According to our HR Communication Survey 2015, employees feel they aren’t prepared to make decisions based on the information provided.
So how can you make abstract information more understandable? Borrow a technique used by media everywhere and use people to tell the story.
For HR communication, this means:
1. Find real employees to share their experiences
2. Create fictional characters that personify common situations
Both methods take boring, vague information and make it more tangible. Plus, these techniques help employees see themselves in the content. Here’s how:
|1.||Choosing a medical plan
Share scenarios featuring different health lifestyles to help employees choose a medical plan that meets their needs.
|2.||Planning for retirement
Feature quotes from a diverse range of real employees to help sell the value of the company’s retirement plan.
|3.||Measuring performance management
Create profiles of various roles and ratings to help employees understand what they need to do in order to meet their performance goals. Include:
|4.||Participating in wellness plans
Share stories of how employees have earned incentives by joining wellness plans and staying healthy.
|5.||Achieving incentive compensation goals
Provide earning scenarios to help break down incentive compensation math in a simple way.