Email, intranet, social channels, worksite communications, meetings and town halls. So many internal channels to choose from. Which one is the most effective?
All of them, when best practices are used. Making use of a variety of internal channels can bring your content to life and help you reach more people. In addition, using each channel appropriately, without just repeating the same content, will help employees learn where to go to find the information they seek.
So what does this look like? Imagine you are launching a new wellness program. Your goals are to raise awareness of the wellness program overall and drive participation in a walking initiative.
How would that look on each channel?
Channel |
Best practices |
What good looks like |
|
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Let’s walk for wellness:
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Intranet |
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Dedicated wellness page:
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Viva Engage |
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Start conversations with fun, easy prompting questions/actions:
|
Worksite communication |
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How many steps did you walk from the parking lot? Did you know those steps are worth money? Scan this QR code for more details. |
Meetings and |
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We Welcome Wellness segment:
|