When you think about employee communication measurement, the research method that immediately comes to mind is a survey. But did you know that surveys are not always the best way to assess employee needs or measure effectiveness?  Focus groups, interviews and web metrics are all important options to determine how well your communication program is working.

Can you choose the right tool for the job? For each scenario, choose the measurement tool that best meets your objective.

What you need to do

1. Determine how senior leaders view your current employee communication program.  
A. Face-to-face focus group 
B. Interview 
C. Survey 
D. Virtual focus group 
E. Email metrics

2. Assess effectiveness of town hall meetings.
A. Face-to-face focus group 
B. Interview 
C. Survey 
D. Virtual focus group 
E. Email metrics

3. Find out how many employees are opening your weekly e-newsletter.
A. Face-to-face focus group 
B. Interview 
C. Survey 
D. Virtual focus group 
E. Email metrics

4. Evaluate the effectiveness of quarterly manager meetings
A. Face-to-face focus group 
B. Interview
C. Survey 
D. Virtual focus group 
E. Email metrics

5. Improve internal communication to better meet the needs and preferences of employees across the globe.
A. Face-to-face focus group 
B. Interview 
C. Survey 
D. Virtual focus group 
E. Email metrics

Answers:
1. Interviews give you the ability to have one-on-one time with an executive to get questions answered.
2. Hold an online survey to evaluate employee satisfaction and knowledge.
3. Email metrics provide you with useful statistical information about your e-newsletter.
4. Face-to-face focus groups give you the opportunity to ask managers how well meetings are working for them.
5. Virtual focus groups allow you to get feedback from employees around the world.