You’d like to create a video to get employees excited about an upcoming initiative or a company-wide meeting. But you’re no Woody Allen—you certainly don’t have a big budget and you’re not even sure where to start.

Luckily, the first step to creating a successful video is simple: develop a script that becomes a well-structured storyboard.

Definitions: A script uses words to describe the action and includes all the dialogue; A storyboard shows the action (with accompaning dialogue) through pictures, in the order that it will be used in the final cut.1. Keep it conversational
You want your audience to relate. To achieve this, remember to have the “on air talent” speak as they would in real life. If you try to squeeze in too much jargon or too much description, your audience will quickly become disinterested.

2. Make it brief
Shorter videos are better than longer videos, and to ensure your video is going to be short, you need a short script. Try to keep your script under two pages, and your final result will be succinct (which will cut down on the editing process).

3. Be detailed
A script doesn’t just include dialogue—you need to also specify the actions in the video (scenes, characters, movement, background). While you must keep dialogue short, the action has to be as detailed as possible. 


Once you finish the storyboard, go out and shoot, and edit your film! Who knows, maybe you’ll create the next great video.