However, leaders have strayed away from best practices.

EMAILS

Employee interest in leader blogs has dwindled because leaders simply aren’t keeping up with new content.

Need help improving leader and manager communication?

In New England, town halls sprung up during the 1600s to bring people together to voice opinions and ask questions about local affairs.

NOW

such as:

faster than ever.

Learn more

THEN

The first email was sent in 1971 and companies quickly embraced the format as a fast, efficient way to share important information with employees.

Technology,

as a way to dump information and avoid direct contact.

TIP

VIDEOS |

FACE TO FACE |

ad hoc emails

Create a microblog—25 words at most—on what leaders are hearing and thinking for more frequent and authentic updates.

Plant managers in the 1950s literally  walked the factory floor to communicate  with employees face to face.

"talking emails"

After the invention of VHS, some companies adopted it for business communication. Since costs were high, internal videos were reserved for leaders speaking on major business topics.

Town halls focus mainly on leaders presenting facts and figures, leaving little or no time for employee feedback.

in a sea of

—information dumps with headshots, no animation and nothing to engage the viewer.

Some leaders swamp employees

has helped leaders connect with employees around the globe

BLOGS |

With the increase of email and texting,  leaders are spending less face time  with employees.

Schedule an interactive road show for leaders so they get valuable face-to-face time with employees at

Create an agenda with leaders sharing important news, but keep time for interaction between leaders and employees, such as a brainstorming session on business priorities.

Too many leader videos are simply

Include attention-grabbing visuals and ask your leader to have fun with it.

Leader communication

VIDEOS

Keep leader emails focused on strategic messages rather than tactics and format the emails to be

FACE TO FACE

and what you can do to avoid modern misuse.

Blogs started in the '90s as personal diaries; by the 2000s the first leader blogs were launched to encourage meaningful conversations with employees.

leader communication channels have changed over the years 

How history can help solve modern problems

5

Add fun

Here’s how

to your next video.

every location.

TOWN HALLS |

Leader communication has changed a  lot over the years—from factory floor  huddles to live webcasts. 

TOWN HALLS

EMAILS |

BLOGS