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Tip

The next time you create a communication plan, think about articulating your communication principles as part of the...

Tip

You’re called to a VP’s office to discuss a new change initiative. After making you wait for five minutes, he calls you...

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If you’re like most communicators, the term “communication planning” sends a shudder down your spine. But it doesn’t...

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Want to be considered a strategic advisor, not just a skilled tactician? Start by developing and gaining buy-in for an...

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When a communication plan reflects the insight and knowledge of key stakeholders, it is more likely to gain the...

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Most change communication messages share the same flaw: They’re 99% fact-driven. Messages typically go like this: “We’re...

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When you're trying to lose weight, experts advise keeping a “food diary,” in which you record everything you eat. This...

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You’ve got a great idea, but now you’ve got to persuade your boss or a senior leader to approve it, fund it or...

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Becky Healy 
Agency Communications Manager, State Farm Insurance

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Pete Birle 
Communications professional/author