You work hard to communicate with employees—posting web content, sending emails and organizing town halls—but are employees really paying attention? The more you know about employees’ habits, attitudes and preferences, the more successful you’ll be at creating communication that’s meaningful and useful to employees.

In this Smart guide you’ll learn how to:

• Use demographics to define your audience
• Explore employee behaviors through participation metrics
• Monitor employee attitudes to improve communication
• Leverage employees’ questions to identify communication gaps