Communicators have been using digital tools to enhance their workflow for years (think: email distribution, data analytics, mobile apps, automated systems, predictive analytics, etc.). Now, generative AI tools like ChatGPT, Google’s Gemini, and DALL-E 3 are helping communicators tackle content creation.

There are many ways for communicators to leverage AI for content creation. Whether you’re already using generative AI or just testing the waters, we’ve created a workbook that will help determine how AI can support your role.

How can this tool help you?
This tool will guide you through six steps to:

• Identify how and when you might use generative AI
• Understand the challenges and obstacles with AI and how to overcome them
• Assess if AI is helping (or not)