Almost everyone loves a scary movie. But even Jason, Freddy and Chucky are terrified when they encounter employee communication that’s boring, irrelevant, repetitive and pointless. To avoid sending shivers up employees’ spines, avoid these common bone-chilling mistakes:
- Endless organizational announcements
- Everything’s an acronym
- Murky messages
- 183 emails before breakfast
- Grip-and-grin photos
- A newsletter so long you have to keep scrolling and scrolling and scrolling…
- 500-word intranet articles
- It takes 12 clicks to link to the page you need on the intranet
- Every town hall is exactly the same as every other town hall
- The moment in a town hall when the leader asks, “Any questions?”
- 44-page guides
- Another email announcing another change initiative
- Leaders who disappear into the executive suite and are never seen
- One PowerPoint slide with 47 data points
- Leaders who respond to a question by saying, "I answered that already!"
- 95 PowerPoint slides presented in a 30-minute meeting
- Meaningless meetings
- Meaningless meetings that you shouldn’t have been invited to in the first place
- Messages about something going on at headquarters (and you don’t work at headquarters)
- Too much to read, too little time
- Responding to a survey and never hearing about the results
- Incomprehensible email subject lines
- Haunted house of search (you can’t find what you’re looking for and there’s no way out)
- Content written at the 13th grade level
- Infographics that are neither visual nor informative
- Any video longer than five (or even three) minutes
- The portal’s as disorganized as the shoes on the floor of your closet
- Electronic screens with 8 pt. type
- Talking head videos (especially long ones)
- Managers who say, "Don't pay attention to anything the company sends us. It doesn't affect you."
- Communication that doesn't answer this question: What does this mean to me?
What frightens you? Please share.
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