Your internal communication team has many strengths, but members may lack experience in a certain discipline. Or they’ve been doing something one way for so long that they’re stuck in a box. That’s where we come in, facilitating learning with your whole team or providing one-on-one coaching to help you sharpen skills, build awareness of leading trends, understand best practices and develop practical solutions for your toughest challenges.
Canadian Tire, a leading retailer in Canada with 1,700 retail and gasoline outlets, identified the need to improve the communications’ team writing skills. We developed a highly interactive workshop that provided best practices and hands-on experience in three topics: writing for online channels, creating compelling headlines and developing content for search.
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