You get home from work each night, kick off your boots, change into PJs and relax. When you want information, you choose from a bevy of devices: tablet, smart phone, laptop or good old-fashioned TV. It’s all about being in control.
Why don’t employees get the same degree of choice at work? For too long, internal communication has been a static, one-size-fits-all experience. But it doesn’t have to be that way. By borrowing the same techniques used by media, you can give employees the power of choice and an employee experience tailored to their needs and preferences. Here are four ways to get started:
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1. Offer information in multiple formats What to do: You don’t have to offer all these options, but providing information in more than one format will make employees feel they’re in the driver’s seat. |
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2. Label key topics What to do: Organize your newsletter by category, allowing employees to easily decide what article to read. Be sure to use relatable names like pay, health care and people instead of corporate terms like compensation, open enrollment and organizational announcements. |
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3. Subscribe or opt out What to do: Give employees the ability to subscribe to channels that interest them. For example, people in manufacturing may want to receive information about Research & Development. You may be surprised by what employees are interested in. And, yes, you should give employees the opportunity to opt out of channels they don’t want to receive |
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4. Personalize the feed How to: Build an intranet site where employees can customize at least a few key sections. You can still require employees to view important company information, but allowing employees to personalize will encourage them to visit your home page. |
