The medical division of a global pharmaceutical company was launching an initiative to encourage breakthrough thinking and ideas. To encourage this mindset across the function, we developed an engaging video that built emotion by telling the story of the company’s history of innovation, how important disruptive thinking is to company success and patients’ needs, and how employees could individually contribute. We used senior leaders to relate the story and emphasize its importance, and employed surprising motion graphics to generate buzz.
Just take a look at YouTube (or nearly any website), and you’ll see how video has become a prominent part of our culture. So why not use video to communicate with employees? From sketching a storyboard to writing a script to creating animation to shooting and editing, we produce videos that employees remember and share with others.